BRAND MANAGEMENT RIK RIEZEBOS PDF

Brand Management by Rik Riezebos, , available at Book Depository with free delivery worldwide. , English, Book, Illustrated edition: Brand management: a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra. Riezebos, H. J. Results 1 – 16 of 16 Brand Management: A Theoretical and Practical Approach by Rik Riezebos and a great selection of related books, art and collectibles.

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Managgement became acutely aware of how their brand image could mean the difference between success and failure. R54 Book; Illustrated English Show 0 more libraries This single location in Tasmania: International schedule of classes of goods and services for the registration of brands Appendix 5: Read, highlight, and take notes, across web, tablet, and phone.

Brand Management : A Theoretical and Practical Approach

The New Strategic Brand Management: University of the Sunshine Coast. Rik RiezebosH. RiezebosBas KistGert Kootstra. Physical Description xvi, pages: Includes bibliographical references pages and indexes. Book ratings by Goodreads. Add a tag Cancel List of generic and genericized trademarks. There is nothing like it in terms of subject breadth and depth.

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Table of contents 1 The history of the brand 1. Subjects Brand name products — Management.

Brand Management (English edition)

A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. Found at these bookshops Searching – please wait Since the s, brands and the management of brands have attracted an enormous amount of interest. manahement

Guidelines product-recall advertisementLiterature Author index Brand- and company name index Index of terms About the authors show more.

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Brand Management : Rik Riezebos :

Tags What are tags? Check copyright status Cite this Title Brand management: A theoretical and practical approach gives insight into this phenomenon, Goodreads is the world’s largest site for readers with over 50 million reviews. Price strategies and corresponding methods of pricing Appendix 2: These online bookshops told us they have this item: Description Since the s, brands and the management of brands have attracted an enormous amount of interest.

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A theoretical and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation. We can notify you when this item is back in stock. Open to the managemenr ; HF It is a must for undergraduates studying specialist marketing degrees or postgraduates and higher degree students”, Richard West, consultant and Visiting Lecturer, Westminster Business School, University of Westminster.

We were unable to find this edition in any bookshop we are able to search. A theoretical and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, manaement topics such as design, judicial protection, adverse publicity and financial-brand valuation. State Library of Queensland. Separate different tags with a comma. Home This editionEnglish, Book, Illustrated edition: Skip to content Skip to search.

Creating and Sustaining Brand Equity View online Borrow Buy Freely available Show 0 more links This single location in Victoria: